PORTFOLIO

PORTFOLIO

INA REYES

global brand strategist

I’m Ina, a multi-hyphenate freelance creative currently based in Washington, living a global lifestyle. With a diverse background in corporate finance and brand marketing, I bring a unique blend of analytical and creative skills to every project.

My experience spans from strategic planning and financial analysis to innovative brand campaigns and partnerships. I thrive on creating unique and impactful strategies that drive business success and cultural relevance.



My Bread & Butter

analysis

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attention to detail

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strategy

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global accounts

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budget management

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innovation

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optimization

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relationship management

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key stakeholders

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analysis • attention to detail • strategy • global accounts • budget management • innovation • optimization • relationship management • key stakeholders •

FREELANCE SERVICES

    • Developing comprehensive strategies to elevate brand identity and market positioning.

    • Creating brand narratives that resonate with target audiences and drive engagement.

    • Crafting and executing strategic partnerships to expand brand reach and influence.

    • Managing cross-functional teams to ensure seamless campaign execution and ROI.

    • Crafting compelling and persuasive copy that communicates brand values and resonates with audiences.

    • Developing content strategies that enhance brand visibility and foster community engagement.

    • Design and implement social media strategies that drive engagement and build community.

    • Leverage platforms to enhance brand presence and customer interaction.

    • Specialize in building and optimizing websites that reflect brand identity and user experience goals.

    • Ensure seamless functionality and compelling design that aligns with business objectives.

    • Providing insights on cultural trends to ensure brands remain relevant and inclusive.

    • Integrating cultural insights into marketing strategies to enhance authenticity and connection.

BRAND CAMPAIGNS & Activations

supported global campaign strategy, development, project management, asset management, and execution.

 
LUXURY & Premium Partnerships

experience working with hospitality, luxury, and lifestyle brands

supported the concept development of the below marketing partnerships for luxury and premium brands:

The Luxury Collection & Le Méridien

 
CONTENT CREATION brand building copywriting

expert in industry trends, consumer-focused positioning, and consistent brand messaging

with a keen curiosity for staying ahead of the curve and ensuring culturally relevant engagement with the next generation.

most recent travels 🌍

dublin, ireland

copenhagen, denmark

cagliari, sardinia, italy

dubrovnik, croatia

current location

washington, dc 🏛️

LATEST PROJECT?

I am now TEFL certified to teach English in non-English speaking countries!